Nu e noua :P, numai eu o stiu de vreo 7 ani. Asta nu inseamna ca o si practic, dar doar de lene, nu pt ca nu ar fi buna.
Vad ca articolul mentioneaza si produsele de la Deciem. Eu mi-am luat cateva The Ordinary in vara, si imi plac foarte foarte mult. Am dat putin, putin peste 25 Euro pe 4 produse, de la 25 te incadrezi in lirare gratuita. Mai am cateva in wish list, o sa pun o comanda in decembrie. La anul…candva, vreau sa trec la next level, Hylamide si poate Niod.
Fac ceva valva de cativa ani si chiar cred ca merita, dealtfel cei de la Estee Lauder i-au luat sub aripa lor deja
The Estée Lauder Companies approached this investment in the most unexpected of manners and with more love than I could ever express in words. The ELC team never questioned our margins, our pricing strategy, our future plans or our disruptiveness - they embraced all of it. They insisted that nothing changes. They did not try to negotiate any control, with respect to now or to the future. They have trusted me and they have trusted us fully in the same way as you, our audience, has trusted us in the past few years to do good things in the world of beauty. While others in the business have criticised DECIEM heavily and refused to accept that we are the force behind a more transparent future in beauty, ELC embraced us with open arms. I truly commend them for this incredible trust - a form of trust which one cannot imagine to come from a conglomerate.
While I do sincerely believe that ELC has embraced everything about us, the facts are nonetheless very clear: they have a minority shareholding position; they do not cool our decisions or dictate our direction; and I continue to remain CEO (and there is documentation in place to make it nearly impossible to fire me). We will not change. We continue not to test on animals. We will not change our formulations (unless we are making them better like we just did with NIOD’s MMHC2); we will not increase prices of products we sell to you; we will not change our mindset, our beliefs or anything that you have come to love about us. Ultimately, words may not mean much, but our commitment in the coming years will empower you to reflect and recognize that this partnership enabled us to be more of who we are.